Sophisticated Farmers Cut Out Trading Giants in Profit Hunt
Editor’s note: This post is a summary of “Sophisticated Farmers Cut Out Trading Giants in Profit Hunt,” featured in Bloomberg Technology, by Shruti Singh, Jeff Wilson and Mario Parker, published June 15, 2017. Read the full article here.
Grain marketing business models are shifting with the help of digital and social and enterprising growers like Brian Marshall of Missouri. With the help of smartphones, better data, digital strategies and social networks, growers like Brian and his father, who cultivate 4,000 acres near Kansas City, are cutting the costs and the middleman out of grain storage, drying, transportation and selling. Learn about the potential impact and how grain buyers and sellers are taking notice.
Read the full article here.